Joel Yaffa, M.D. graduated from the University of Medicine and Dentistry of New Jersey. He practiced as a family doctor in Southern New Jersey for 12 years. During that time his conventional medical practice grew to 6,000 patients and he was on staff at 3 hospitals. He founded and operated an occupational medicine facility and served as medical officer for one of General Electric Aerospace's branches.

His shift towards BHRT began with a personal medical crisis in his own family. He began researching treatment alternatives and consulted with dozens of physicians across a broad spectrum of medical disciplines. Happily, the medical crisis passed, and Dr. Yaffa was now enriched by the enormous amount of knowledge that he accumulated during that period. As a result, he made a decision to incorporate BHRT into his day-to-day medical practice.

Dr. Yaffa moved with his family from New Jersey to Israel in 1999 and established his practice there as the Yaffa Institute for BHRT. He has regularly traveled to the US to give seminars and to speak at conferences. In his private BHRT practice over the last 13 years he has treated over 5,000 patients worldwide, including patients in Israel, the United States, Europe and beyond.

In addition to being a full-time practitioner of BHRT, Dr. Yaffa has become a strong and well known advocate for Bio-Identical Hormone Therapy. He has been quoted and written about extensively in newspapers and magazines worldwide. In 2008 he organized the "BHRT World Summit" which brought dozens of the most well known and highly regarded BHRT experts together for a series of Internet seminars which had thousands of viewers in attendance. Knowing that BHRT is an effective treatment for a wide variety of ills, he believes that this message needs to be spread beyond the fortunate few who stumble upon it accidentally.

Dr. Yaffa's mission is to widely publicize the almost five decades of successful treatment outcomes from using Bio-Identical Hormone Therapy. His long-time wish was to develop a series of BHRT training programs for both medical practitioners and their patients so that the ranks of BHRT practitioners will grow. Beginning in 2010, he has taken considerable time out from his private practice to produce a program that teaches the BHRT treatment philosophy from A to Z and combines his decades of clinical treatment experience to create an Internet based solution that allows patients to describe symptoms, and sets up a feedback-based system with their medical practitioners.

As Dr. Yaffa is fond of saying: "This is the way that medicine will be practiced in the future. Today!