Personal Hormone Solutions, Ltd.

Personal Hormone Solutions provides training, consulting and software services to Healthcare professionals, enabling delivery of high-quality care to patients suffering from hormonal imbalance and dysfunction.

The treatment approach employs the principles of Targeted Hormone Balancing Therapy with BHRT, which first and foremost utilizes only therapeutic hormones that are molecularly identical to human hormones, prescribing them in a targeted fashion in the lowest dose required to achieve results.

The company markets it's training, consulting and software services to healthcare providers located in the United States and Canada, including: Individual Physicians, Nurse Practitioners, Compounding Pharmacies, Wellness Clinics, Functional Medicine Practices, Age Management Practices, Chiropractic Clinics, Medical Weight Loss Clinics among others.

The company is headquartered in Israel in the suburbs of the greater Tel-Aviv metropolitan area. Secure servers are operated in the United States at the Austin, TX hosting facilities of Hostway (www.hostway.com), a global Tier-3 hosting provider with redundant data centers in 12 countries on 4 continents.

Joel Yaffa, M.D. - Chairman

Joel Yaffa, M.D. graduated from the University of Medicine and Dentistry of New Jersey. He practiced as a family doctor in Southern New Jersey for 12 years. During that time his conventional medical practice grew to 6,000 patients and he was on staff at 3 hospitals. He founded and operated an occupational medicine facility and served as a branch medical officer for General Electric Aerospace.

His shift to the Targeted Hormone Balancing method began with a personal medical crisis in his own family. He began researching treatment alternatives and consulted with dozens of physicians across a broad spectrum of medical disciplines. Happily, the medical crisis passed, and Dr. Yaffa was now enriched by the enormous amount of knowledge that he accumulated during that period. As a result, he made a decision to incorporate Targeted Hormone Balancing into his day-to-day medical practice.

Dr. Yaffa moved with his family from New Jersey to Israel in 1999 and established his practice there as the Yaffa Institute for BHRT. He has regularly traveled to the US to give seminars and to speak at conferences. In his private practice over the last 24 years he has treated over 5,000 patients worldwide for Hormone Imbalance, including patients in Israel, the United States, Europe and beyond.

In addition to being a full-time practitioner of Targeted Hormone Balancing, Dr. Yaffa has become a strong and well known advocate for Bio-Identical Hormone Therapy. In 2008 he organized several "BHRT World Summit" Internet Seminars which brought thousands of participants together with dozens of the most well known and highly regarded BHRT experts in the world. Knowing that Targeted Hormone Balancing with BHRT is an effective treatment for a wide variety of ills, he believes that the message needs to become ubiquitous and not just for the fortunate few who stumble upon it accidentally.

Dr. Yaffa's mission is to widely publicize over five decades of successful treatment outcomes using Bio-Identical Hormone Therapy. His long-time wish was to develop a series of training programs for both medical practitioners and their patients that would encourage the use of Targeted Hormone Balancing by the medical community. Beginning in 2010, he has taken considerable time out from his private practice to produce a program that teaches this important treatment method from A to Z. His company, Personal Hormone Solutions, provides training, mentoring, software and practice-building consulting, to both new and experienced practitioners. Dr. Yaffa combines his decades of clinical treatment experience with a sophisticated Internet based software system that allows patients to describe symptoms and sets up a feedback-based dialog between patients and medical practitioners.

As Dr. Yaffa is fond of saying: "This is the way that medicine will be practiced in the future. Today!